Yesterday I noted how the UN is trained media how to report on biodiversity, among other things. Today I’m going to look at their public relations campaign, called CEPA. There is some incredible stuff in here.
Here is perhaps the most interesting part of what the UN is doing regarding biodiversity. This document explains everything:
Article 6 of the Convention on Biological Diversity (CBD) calls on Parties to prepare National Biodiversity Strategies and Action Plans (NBSAPs) as the primary vehicle for implementing the Convention on Biological Diversity at the national level. Many countries have prepared their NBSAPs but still need to implement them or to successfully mainstream biodiversity conservation in the work of other sectors.
Parties have the challenge of developing effective communication education and public awareness (CEPA) strategies to implement the NBSAP and to stimulate and engage people to conserve biodiversity and to sustainably use natural resources.
In otherwords, the NBSAPs are the legislation regarding biodiversity which the nation has either passed, or is trying to pass. In order to over-come the challenge of developing effective communication to the public, this document was written. It explains how governments can take certain steps to educate the public about the biodiversity problem and their solutions. It is a fascinating read.